This week, Radix announced the sale of the domain for $400,000. The sale was done via Radix and was facilitated by This is the highest* sale in the last 5 years for any new gTLD and ties the spot for the 5th highest* domain sale YTD among all TLDs in 2023, as per DNJournal. To date, .Online has generated over $8 million in retail premium revenue through registrar partners.  The buyer of is the same business group that had earlier acquired the domain for over $200,000 in 2017. As per SimilarWeb, now averages 160,000+ visitors per month; 34% of which can be attributed to direct traffic.  Businesses increasingly see the benefits of owning a category-killer domain on a new extension because they significantly amplify search engine optimization (SEO), enhance brand credibility, and attract a greater number of online visitors.  Speaking about their latest acquisition of, Patrick Gerhard, CEO of said, “We’re thrilled to add to our portfolio and have some exciting plans for using this domain. We chose to go ahead with it because a .Online domain is a great fit for our industry, and having keyword-rich domains such as these are a critical asset in our brand and vision.” is a part of Radix’s ultra-premium platinum inventory that includes names valued at over 6 figures USD, which are expected to sell directly or through top brokerages and marketplaces. These platinum domains have a one-time fee and standard renewals. is an exception to how most of Radix’s premiums are sold. The majority of Radix premiums are tiered sales with a recurring premium fee and are sold through its vast registrar channel network via EPP (Extensible Provisioning Protocol), where it has generated over $8 million in premium retail revenue to date.  * publicly disclosed  A version of this press release was published on DN Journal.