THE RADIX STORY

RADIX IS ONE OF THE WORLD'S LARGEST PORTFOLIO REGISTRIES. RADIX OWNS AND OPERATES INTUITIVE DOMAINS SUCH AS .ONLINE, .STORE, .TECH, .SITE, AND .FUN.

WITH OVER 9.5 MILLION DOMAINS UNDER MANAGEMENT AND COUNTING, WE EMPOWER BUSINESSES AND INDIVIDUALS WORLDWIDE TO ESTABLISH A UNIQUE AND IMPACTFUL ONLINE IDENTITY.

Radix emerged in response to a market gap between the ideal domain choice for a user and what was readily available. We competed against industry giants to secure rights to key domain extensions; enabling us to present an expansive portfolio of brandable domain names to the market.

Even as a relatively new player in a well-established industry, we have used our expertise in the domain business to launch innovative marketing strategies with a data-driven approach — beating our own benchmarks, time and again.

THE IDEALS THAT DRIVE US

At Radix, we believe in transforming the online landscape by fostering
collective progress, data-driven decision-making, and customer-centricity.

Our culture and values emphasize innovation, excellence, and integrity; driving us to create a future where everyone can establish a distinctive and meaningful online presence.

WHAT MAKES US, US

WE ARE AT THE INTERSECTION OF TECHNOLOGY AND
CREATIVITY, DRIVING THE DOMAIN INDUSTRY FORWARD.

THE MINDS BEHIND OUR MISSION

MEET THE LEADERSHIP TEAM THAT HAS CHARTED THE COURSE TO
OUR CONTINUED SUCCESS.

Sandeep is a recognized leader in the global domain name industry, with over 21 years of expertise shaping the space.

As CEO of Radix, he has led the company to become one of the world’s top domain registries, overseeing 10 million+ domain registrations under management. Before Radix, Sandeep played a cross-functional leadership role at Endurance International Group (now Newfold Digital), driving the consolidation of its domain name businesses.

His career began in the early days of Directi Group, where he held key roles in Business Development, Product Management, and International Marketing. He was also a founding member of LogicBoxes, an enterprise-level platform and consulting firm catering to large domain hosters and registrars.

Neha Naik is a seasoned leader in the domain name industry, bringing over 18 years of expertise in sales, product management, and policy. A key force behind Radix’s growth since its inception, she played a pivotal role in shaping its TLD applications and now leads the Channel Partnerships team, strengthening relationships that drive Radix’s global success. Through her strategic vision and hands-on leadership, Neha continues to expand Radix’s global footprint and competitive edge.

As Senior Vice President of Brand Marketing and Strategy at Radix, Suman Das drives demand for Radix’s TLDs through strategic brand development, customer-focused marketing, and business growth initiatives. Under his leadership, Radix has executed high-impact campaigns in collaboration with industry leaders like MrBeast, Startup Grind, and Web Summit. With over 18 years of experience spanning brand management, corporate strategy, and product development, Suman has a proven track record of driving growth.

Neha Nair is a security expert with 10+ years of experience in strategic security, AI governance, and risk management. At Radix, she leads cybersecurity for over 10M domains, shapes key business decisions, and advances AI strategies. She heads global policy initiatives, collaborates with ICANN on internet security, and strengthens ties with governments and law enforcement. Neha previously led risk and safety programs at Netflix and the Wikimedia Foundation, bringing experience from big tech and global organizations.

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