Radix emerged in response to a market gap between the ideal domain choice for a user and what was readily available. We competed against industry giants to secure rights to key domain extensions; enabling us to present an expansive portfolio of brandable domain names to the market.
Even as a relatively new player in a well-established industry, we have used our expertise in the domain business to launch innovative marketing strategies with a data-driven approach — beating our own benchmarks, time and again.
At Radix, we believe in transforming the online landscape by fostering
collective progress, data-driven decision-making, and customer-centricity.
Our culture and values emphasize innovation, excellence, and integrity; driving us to create a future where everyone can establish a distinctive and meaningful online presence.
WE ARE AT THE INTERSECTION OF TECHNOLOGY AND
CREATIVITY, DRIVING THE DOMAIN INDUSTRY FORWARD.
Radix offers distinctive, high-quality domains crafted to provide businesses and individuals with a meaningful and impactful online presence, distinguished by the innovation, and global appeal of our domains.
Radix is committed to a data-driven approach; sharing actionable insights with partners, making objective, data-backed decisions, and offering valuable recommendations.
Radix leads with a partner-first mindset, focusing on mutual success through dedicated support and co-marketing efforts.
MEET THE LEADERSHIP TEAM THAT HAS CHARTED THE COURSE TO
OUR CONTINUED SUCCESS.
Founder & Chairman of the Board
Bhavin Turakhia is a visionary serial entrepreneur who has built and scaled multiple groundbreaking tech companies. From bootstrapping his first venture, Directi, with just $500, along with his brother, to selling it for $160 million, his journey exemplifies innovation and impact. In 2012, he started Radix with a vision to operate the most successful new gTLDs in the industry. He has since founded Titan, a collaboration suite for SMBs valued at $300mn valuation, and Zeta a Next Gen Banking tech company valued at $2bn - each a leader in its domain. As Co-Founder and Chairman, Bhavin continues to provide strategic guidance to the Radix team, ensuring its ongoing success.
Co-founder
Div Turakhia is a serial entrepreneur, and investor with a track record of building and scaling transformative tech ventures. Co-founding Directi, he went on to launch and exit multiple groundbreaking companies, including Media.net ($900M exit) and Skenzo. In 2012, he co-founded Radix with his brother. In 2022, he Founded Ai.tech, a cutting-edge startup studio. Once the youngest Indian billionaire on Forbes’ list, Div continues to drive innovation and strategic investments through his single-family office.
CEO
Sandeep is a recognized leader in the global domain name industry, with over 21 years of expertise shaping the space.
As CEO of Radix, he has led the company to become one of the world’s top domain registries, overseeing 10 million+ domain registrations under management. Before Radix, Sandeep played a cross-functional leadership role at Endurance International Group (now Newfold Digital), driving the consolidation of its domain name businesses.
His career began in the early days of Directi Group, where he held key roles in Business Development, Product Management, and International Marketing. He was also a founding member of LogicBoxes, an enterprise-level platform and consulting firm catering to large domain hosters and registrars.
Sr. VP, Strategic Partners
Neha Naik is a seasoned leader in the domain name industry, bringing over 18 years of expertise in sales, product management, and policy. A key force behind Radix’s growth since its inception, she played a pivotal role in shaping its TLD applications and now leads the Channel Partnerships team, strengthening relationships that drive Radix’s global success. Through her strategic vision and hands-on leadership, Neha continues to expand Radix’s global footprint and competitive edge.
Sr. VP, Marketing & Brand Strategy
As Senior Vice President of Brand Marketing and Strategy at Radix, Suman Das drives demand for Radix’s TLDs through strategic brand development, customer-focused marketing, and business growth initiatives. Under his leadership, Radix has executed high-impact campaigns in collaboration with industry leaders like MrBeast, Startup Grind, and Web Summit. With over 18 years of experience spanning brand management, corporate strategy, and product development, Suman has a proven track record of driving growth.
Sr Director, Risk, Policy, and Compliance
Neha Nair is a security expert with 10+ years of experience in strategic security, AI governance, and risk management. At Radix, she leads cybersecurity for over 10M domains, shapes key business decisions, and advances AI strategies. She heads global policy initiatives, collaborates with ICANN on internet security, and strengthens ties with governments and law enforcement. Neha previously led risk and safety programs at Netflix and the Wikimedia Foundation, bringing experience from big tech and global organizations.