Radix Success Stories


It can definitely be frustrating finding a .com that makes sense for your business. Luxor.tech was the perfect solution for us and I imagine that many technology-focused companies will see that value as well.

Nick Hansen

CEO & Co-founder Luxor.tech

With reference to our brand, I wanted to say Tech without saying Tech in the actual brand... if that makes sense.

Rob Ward

Founder ForwardFood.tech

We chose .tech, because we work in the travel tech industry; the alternative was .travel, but we did not like it as much.

Fulvio Giannetti

CEO Lybra.tech

Budge.com as a domain is taken and not negotiable at the moment, so we figured budge.tech would be the next best thing. We also own budgetheline.com but we predominantly use budge.tech because it's shorter in characters and easy to remember.

Jordan Silverman

President of Sales Budge.tech

Since all .com domains for 4 letter words are already sold out we were looking for some alternative and we decided .tech is a great one because we are a technology company and it represents us.

Kristina Cahoj

CEO & Founder Kegg.tech

.tech domain is communicative as it tells our users what our startup is about. It gives a strong first impression of what they will learn about when they land on our website. Technology is what makes us move and technology should be the first thing people think about when they see our URL or logo.

Carlos Morais

Executive Director Nimest.tech

Oh, it was really easy! AI is a core technology in our product, so we decided to add that element as part of our product name. This made our choice for a domain name very obvious – only .tech!

Max Ved

Co-Founder Eye-ai.tech

I thought .tech made perfect sense given that the product is a tech scalable solution. I believe the .tech extension a great way to stand out from the other tech companies.

Isabella Johnston

Founder Internpursuit.tech

The .tech domain name is a short and direct way to show what my content is about. So, programmerslife.tech has a well-defined direction and it’s easier to understand among tech websites.

Andre Noel

Founder Programmerslife.tech

I chose a .tech name because the name of my business is Lady in Tech and loved the domain name ladyin.tech!

Hayley Leibson

Founder Ladyin.tech

When we started, we knew it was the right choice. We’ve chosen .tech because we are a tech company and we believed it was cool to go that way. But what makes us unique is the innovation of our products and the added value they bring. Today, it is part of our core branding, and we could not see Modex without .tech.

Alin Iftemi

CTO Modex.tech

We chose .tech because our exact match .com was not available. We see ourselves as a tech company so it was a good alternative.

Dr. Julian Hosp

Co-Founder & President Tenx.tech

.tech just feels right for us. We haven’t had the domain long enough to say anything with certainty, but all the feedback that we have received so far is positive.

Erik Bennerhult

CTO Naktergal.tech

Daan means Damian + Antoine (me and my co-founder's name). We chose .tech since we are a technology company and we really believe in progress through technology.

Damian Py

CEO & Co-founder Daan.tech

When we started off, the newer TLDs weren't widely known and .tech domain had launched publicly just a few months back. The future is now towards the newer set of TLDs coming in. These new TLDs are more precise and are in no way different from existing domains in terms of search engine optimizations. In fact, including our core concept of 'tech' in the domain itself is a lot helpful. It easily defines that EOTO goes hand in hand with Technology. From a user point of view, it's easier to remember and shorter to type. And lastly, there's not a single drawback of choosing .tech over an already commercial .com, so why not carve out a niche for yourself?

Shivam Vahia

CEO Eoto.tech

We're really proud of our verse.press domain. "Verse" means poetry. "Press" means we're a site of distribution and artistic exploration. My grandfather ran a small printing press, and in general, presses have always been forces for artistic and intellectual freedom. I see building our poetry platform as part of that tradition.

Andrew Badr

Founder Verse.press

We wanted a unique brand name, and since we took inspiration for our print options from small-batch printers and presses, we decided .PRESS would be a fun nod to them. It's great that our URL can be our full brand name, nothing more nothing less.

Laurel Kate Sittig

COO Parabo.press

When I was looking for a domain name, I found it extremely interesting to find all these new top-level domains. Choosing something different did cause some trouble at first since some customers weren’t accustomed to typing .store in the address line. However, nowadays they seem to be aware and search engines also know my store by just typing in something to do with the words rainwear and store or shop.




I did a lot of research into .com websites and it showed that there were new extensions coming rather than just the usuals. .store allows the customer to instantly know that they were entering a site that they can buy products from. Sometimes .com can mean different things – an information website, a blog, or a shop. So, .store takes all that confusion away. I think they will become more popular in the further.




The reason I chose a .store domain is that it tells exactly what my business is about and what it is ‘a store’. Having a domain name that is clear and straight to the point makes it easier for people to find it and remember it and it makes it more click-worthy. I have had business-related offers regarding Aisling and I believe that it has to do with how easy it is for everyone to keep in mind and I am most definitely considered a retail and manufacturing business which is exactly what we are, and simply only because of a retail name.




The .store domain helps because it’s unique. I think that unlike .com or .ca it doesn’t hold me down necessarily. I think that being different even along the domain name is important to create a noticeable difference to customers as well.




When I was registering the domain, I looked for the .com but that was already taken. But then I started researching some more and that’s when I saw .store, and I thought it was a great option and it made sense. I think it’s been a good alternative to some of the other mainstream domain extensions and it’s really cool and unique.




Well, we purchased the company with the .store domain. I think our customers are able to quickly identify that with our .store domain we are here for their shopping needs!




Our original domain was www.thestatelyshirtcompany.com which we eventually decided was far too long and could be difficult for people to remember or even read at a glance. So, then we worked on finding easier domains. We went to www.thestatelyshirtco.com and then www.statelyshirtco.com and then www.statelyshirts.com. Then I thought just simply “Stately” would be perfect. We picked www.stately.store because www.stately.com and .net were not available, but .store works great because we offer more than just shirts and will continue to expand with our ideas. It describes who we are well.

Seth Maschmeier



At Twirl, we believe that every person is unique and their purchased products should be distinct as well. Further, Twirl’s philosophy of creating a sustainable cycle of fashion is new and innovative. In essence, we are a STORE with a difference. The .store domain, which in itself is unique, seamlessly fits in with our brand. The domain has helped us stand out in the e-commerce landscape.

Sujata Chatterjee



One of the significant challenges in getting your start-up running is to name it and find a perfect domain extension. Even though .com was available to us, we wanted to represent our-self as not just a t-shirt company, but a technology-driven company. Two new domain extensions were running the finale in our naming process – .shop and .store. Both domain extensions are identical, but we chose .store as our domain extension, as well as the last name of the company, after running a couple of pronunciation tests. I am so grateful to have a wide range of new domain extensions to support our branding nowadays; else, our name would have been something else. You see, there is a significant difference between saying Threadly Store .com and Threadly.STORE. In our case, the company name and the website address are identical.

Jafar Muhammed



Besides the word “Online” being relevant to our core business idea, www.oceowater.online as a website address provides us with an outstanding online brand presence.

Vikram Gulecha

Co-Founder OceoWater.online

We wanted something simple, yet unique. .online goes well with our brand name (Remote), rolls off the tongue easily and most importantly, it’s memorable. It reflects the work we do, which is all online. Remote.online was available and fitted the bill perfectly. There have been times when people have double-checked if they’ve understood it correctly, but once they get it they love it. It’s easy to spell, memorable, and relevant to our business.

Jeannie McGillivray

Managing Director Remote.online

I chose .online as the domain extension for my new project, www.english.online. The domain name became a brand message in itself and has helped me establish a unique positioning for my project. It is brandable, contextual, so easy to memorize, and fits perfectly with the brand that I’m trying to build.

Marina Mogilko

Entrepreneur and YouTuber English.online

I’ve been managing my business and my personal brand and to be honest, it is no joke. From a generic bit.ly link, I switched to ryan.online and this little change has had a phenomenal impact on my overall marketing and branding. This is wonderful because it highlights my brand and my work.

Ryan Foland

Personal Branding Expert Ryan.online

When it comes to building a brand, a lot of us get busy focusing on the macro aspects and lose sight of the micro aspects. Your domain name is one detail that can make a significant impact on your overall branding. I went from using a generic bit.ly short link to using jeff.online to share my content online. It’s a great branding hack and the keyword-rich link helps communicate what the content is about.

Jeff Bullas

Digital Marketing Expert, Entrepreneur Jeff.online

We opted for the .online domain extension for our business because it matched beautifully with our brand name and also helped us communicate our brand message which is to learn FX trading online. .online's global appeal helps us with our objective to take our classroom across continents and reach a wider audience. The domain extension is a perfect fit for the brand that we want to build.


CEO ProFx.online

After I purchased DivaFit, I updated the logo and the brand and thought it was a perfect opportunity to update the website as well. That’s when I came across .online domain and thought it was a perfect fit. I wanted a distinct online presence and .online helped me achieve just that.

Erin Muessig

Owner & Instructor DivaFit.online

We changed our domain name from www.louderonline.com and www.louderonline.com.au to www.louder.online. With Louder Online’s large customer base across America, Europe, Australia, and more, .online is a perfect fit and is very well understood across the globe. The domain name itself gives the global positioning that Louder Online delivers. High recall value and instant customer connect are some of the things that really worked for louder.online’s move to a new domain extension. Our customers really like the name of our website and are very supportive of it.

Aaron Aguis

CEO and Co-founder Louder.online

I’ve been cooking up some amazing stuff for my customers at Get Baked. I chose .online as my domain extension because I wanted to encourage more online orders and the website name directs customers to do just that. It’s easy to remember and very straightforward and everyone knows what online means.

Teri Haddick

Founder GetBaked.online

We wanted to build our unique online presence and so, it made sense to go with a .online domain name for our business. It also aligns with our belief of always staying ahead of the curve. We work towards establishing unity in a brand’s overall online and offline presence and nothing better defines “unity” than the word online.

Alex Pattenden

Founder Unity.online

I took a .online domain because I could not get the .com to be honest. I previously had .me which I never felt comfortable with and the .online seemed a better choice.

Anthony Hayes

Owner AnthonyHayes.online

.fun is easy to pronounce as other TLDs, but it leaves a great impression on our clients and sponsors.

Ashish Gaba

Owner Banter.fun

I actually was inspired by a fellow Risograph publisher, Issue Press, who has a .PRESS domain name. Issue Press was a huge inspiration to me before I started Martian Press. Issue Press is one of the first presses I know of to use Riso as an artistic medium. I loved how clean the URL looked by incorporating part of the business name into the domain itself. Many independent publishers use the word press in their name, and I think utilizing a .PRESS domain helps to keep a clean and privy look for publishers like myself and Issue Press.

Stephanie Lane Gage

Owner Martian.press

I have to be honest, I did have concerns about choosing .PRESS. Would there be email issues,? Would it confuse people? Would my hosting environments accept the non-traditional extension ok? Would there be browser issues? SEO issues? I am happy to say that it's been smooth sailing. No problems with email, acceptance, nor SEO. People like it.

Chris Andrews

Owner Consumer.press

We wanted a name that would resonate with the industry. The construction industry relies on the supervisors to execute at the ground level and that is why we chose our name, SuperWise, which helps deliver smarter insights from the construction sites to the management. As for the domain .site, again it resonates perfectly well with our name as the supervisors operate from construction sites. There is an element of novelty in the name of the website which is obviously helping but more importantly, it helps us establish that we are not a generic product but focused on a particular vertical.

Ruchik Vora

Founder SuperWise.site

As an astronomer, using a .space domain seemed like an obvious choice! And it makes my website more memorable.

Nathalie Ouellette

Owner Astropanda.space

elearning space acquired its name from the virtual location it represents. elearning space is our organizations name, but it is also the name for any virtual space where learners participate in the learning process. This is an elearning space.

Paul Williams

Founding Director Elearning.space

We decided to go for a more modern domain name than just a simple .com or .net domain, as we are all about innovation and set out to disrupt the industry. Also, it describes our business in the best way. We are Software as a Service Store!

Markus Müller



Being a neurotechnology company, we think the domain .tech perfectly fits our identity.

Carolina Amorim

CEO and Co-Founder


Ever since Josh Tillman had acquired the new moniker, Father John Misty, the domain FatherJohnMisty.Store seemed to be a great name for his merchandise store. The website easily resonates with his fan following all over the globe and has been a great extension to Josh’s new identity.

Nate Murray

Principal at Merchline


The Khalid store is a spectacular bridge that connects the star with his massive fan following. We wanted to give it a brandable name that is easily relatable by Khalid fans the world over. Khalid.Store was the most obvious choice and it has built a brand for itself very quickly.

Nate Murray

Principal at Merchline


The Dude Perfect merchandise has a huge fan base and the collection is constantly evolving with the addition of new products and styles. We needed an online storefront that would make these products easily accessible to the fans of Dude Perfect. We chose DudePerfect.Store because it was an excellent name to brand our store with. Also, it has been intuitively memorable for our dedicated fan following which is brilliant.

Nate Murray

Principal at Merchline


Shadow is fundamentally a high-tech company. The investors at Shadow have a strong technical background and the founding team has worked in some of the most advanced technology companies and industries before. We are proud of our tech roots and .tech reflects this origin.

Asher Kagan



Our designer Rudolf Ammann, who is a member of the editorial board, spotted the new .PRESS domain when we were making plans for a separate new website, away from the main university site. The choice helps to convey very directly what we are and what we do – we are part of a new wave of small independent and university presses that are experimenting with form, content, and method.

Dr. Susan L. Greenberg

Department of English and Creative Writing Fincham.press

A fellow author recommended the .PRESS domain. Karenlordrutter.press has become the one-stop shop for my readers to learn more about my characters, my writing, the Appalachian Trail, and author events. It is also a resource for teachers using the book in the classroom. Readers can find more musings, adventures, and discussions through the blog tab. It has become a place to hang out and learn or merely enjoy funny videos and beautiful photos.

Karen Lord Rutter

Owner KarenLordRutter.press

When we did our branding research, one of the primary goals was to transmit the fundamental emotion that will enable people to connect with our products: Fun. We were thrilled to find that we could use .fun as a suffix for our domain thereby completing our online branding concept.

C Colton

Owner BeCubed.fun

From 2013 until 2015 we focused only on the Brazilian market. From 2015 we decided to serve clients outside Brazil, initiating a process of change of brand. In 2017, we adopted .HOST as our primary domain extension since it clearly highlights our goal and what we specialize in. It is a fantastic domain for us. Since we work in the technology space, we have always wanted to highlight the aspect of innovation and using a truly innovative domain extension like .HOST has helped us do that. It has worked very well.

Thiago Santos

CEO Impreza.Host

Because our imprint is called Elsewhen Press (we’re a small press!), it seemed obvious that we should migrate our website to a .PRESS domain. Although we registered the domain when it became available, we migrated our website to it slowly because at first most people were so unfamiliar with the idea that many frequently tried to add .co.uk or .com at the end. It is becoming better understood now though and is also a talking point when we share our domain address with people.

Peter Buck

Director Elsewhen.Press

I wanted my site to be reflective of who I am and everything I do online. I had it set up as a regular blog in the past but recently I’ve set it up as a sort of hub so that people can follow or subscribe to the parts that they are interested in most. So, I have a section for my freelance writing, a section for my indie author posts, a personal blog that is for whatever I feel like writing about, and a section that covers everything else. I like that it is several sites within many sites and the .space domain seems to work really well with what I have set up.

Danielle McGaw



We stand for innovation and the promise of a better world made possible by technology. CES® is well known as the foremost innovation event in the world & we are happy to have selected a domain name on .tech that conveys what we stand for in a succinct way.

Jeff Joseph

Senior Vice President, Communications and Strategic Relationships


We needed a simple yet brandable domain name for our official merchandise store. We chose .store because it aligned with our vision for this retail outlet as well as helped us create clear visibility for it. .store is refreshing and gives us a unique way to brand and promote our storefront.


Official Store


Since SuccessValley is a tech startup, it’s more appropriate to use a .tech domain because it makes the domain name brandable, memorable and innovative. Our domain brand is helping us get registered members every day and currently, we are working to connect with Startup League to help position our unique brand in international conferences and events.

Amenorhu Kwaku



We have always been supportive of innovation and technology. And that’s how our company is shaping into become. Due to this reason, we decided to pick up a .tech domain. It is also an indicator of who we are as a company and where our expertise lies in. People have started recognizing us as a company that can work with various technologies and one that has diverse experience as probably compared to a .AI or a .IO company domain. It helps us reach a specific band of customers very easily as well.

AM Aditya



As our company is called Lightly Technologies using a .tech domain was the perfect fit for us. It’s given us a short, modern URL that really stands out for emails and website links.

Matt Hanbury



We saw that .tech is the best choice as we’re a tech-company – we could highlight our tech-expertise and involvement. Our page visitors would already know what the company is about and as it’s something new it might even be easier to remember. I think we made a right choice as .tech domain creates uniqueness and it’s easy to build a brand around it. Traditional ways are of course .com, but nowadays when most of the premium domains are already taken you have to be smart to find the right and suitable domain for your company. Companies should not live under the old dogma, where all domains should be built around .com, but rather find a smart solution, which highlights your creativity and focus. I think it mostly depends, who are your customers and what’s the business behind the domain, but for us working in enterprise and b2b makes the .tech domain a great way to be innovative.

Martin Piirmaa

COO & Founder


We knew we wanted an online presence as a store and the .store domain seemed exciting and original. We get asked about our .store domain choice a lot so it’s a good talking point for our brand. We hope to benefit from this new and exciting domain style.

Marcus O Donovan



We opted for a .store domain because we wanted to clearly distinguish our eCommerce site from our content site, and the store extension helps in our organic search rankings. We also see more and more large brands utilizing .store domains and we felt it was a smart move for our business.

Bret Contreras



The word Sweetheart has everything I was looking for in a name and .store domain was the perfect addition to it, creating a cohesive image of what my business is about.

Chef Alexandra Razumova



I chose a .store domain because we are an eCommerce marketplace platform for specialty brick and mortar retailers and the .store domain extension makes a lot of sense and adds relevance to our business.

Dan Fairbanks

CEO & Co-Founder


Our .store domain is great because it says exactly what we do. We are a store and we sell a sense of wonder. Our domain name is open and direct.

Alex Berezovskiy

Founder & CEO


We already had a domain with our country code top-level domain but then we got a cool invitation to join Radix and the Startup League. We are marketers, yes, but also geeks and programmers and designers and very technology oriented and we want to create things. It just felt like a no-brainer to use .tech so that in the future if need be, we could do things that might not even be restaurant related. Who says we could not have a biotech company with this name? And it has worked, some people have asked us to do work that has indeed nothing to do with food and since the architecture of our platform is flexible, we can use it for markets like insurance or dentistry! At the same time, it also works for the restaurants to trust that we know what we are doing when we start talking about apps, AR, AI and other tech terms that other companies would not talk so much about.

José Daniel Leal Avila

CEO & Founder


Since ifna .com, ifna.net, ifna.org were already taken, we had to use ifna-int.org which was not really relevant. The .site extension sounds better and is easier to use. It is easily understood and works in our favour for our visibility

Pascal Rod

Executive Director


Being able to grab a three letter domain (on .host) in 2014 was a pleasant surprise!

Chris McGuire

Founder wso.host

As a UK web hosting company it totally makes sense to own a .host domain name. It also allowed us to shorten our domain name from 11 characters (ioxhost.com) and 13 characters (ioxhost.co.uk) to just 8 characters (iox.host).

Daniel Collins

Founder iox.host

I’m always an early adopter with technology, I recommend getting a .host in place for your hosting business while things are still in the beginning stages. In a year or two, it will be the norm, and you will be late

Austin Ginder

Founder anchor.host

It was simple. We needed something that showcased the fact that we indulge in cutting edge technology and .tech was a no-brainer.

Hemanth Velury

CEO & Co-founder


The choice of a .tech domain was appropriate at the time because we were fundamentally creating a technology development organisation. There are benefits of being able to distinguish our brand in the technology space.

Ken Marke



I chose .tech because it communicates quickly and clearly that our company is about technology and it seems pretty cool.

Linda Ziemba

Founder & CEO


We choose the .tech domain for a number of reasons. First, we owned the .com and .net domain for our company name but we wanted to shorten our name and that was not possible with those domain extensions. Second, we looked at other domain names like .io (which has been very popular) but we felt that io would seem confusing to those who were not from the tech industry. Thirdly, we chose to rebrand to Stronger International because it told the client what we did, but it still didn’t tell them what industry we were in. We liked Stronger but wanted people to know that we were in technology. The .tech domain name was a great solution. Our name became: Stronger.tech - short, powerful, and conveyed what we do and which industry we belong to. We love our domain name. We get lots of questions and compliments for it. It is unique, but so is our company. We would choose the name again if given the choice.

Heather Stratford



For me, .tech is important as it truly represents what we, at Sentient Machines, care about - developing the most cutting-edge technology in the space of Natural Language Processing. This is very different from building a consultancy business or what we traditionally know as a business since the focus is purely on innovation and technology.

Dr Danica Damljanovic

CEO & Co-founder


Our .tech domain helped us showcase the tech DNA of our company. It has also been a way for us to create our difference with an unusual domain name. It has been powerful in search engine referencing as well.

David Baranes



Our name had Technologies as a suffix so our .tech domain reflects who we actually are – a technology company. .tech domain names are different and smart (two qualities that we wanted our business to reflect). .tech domains easily catch attention and so, it was an easy choice to select it for our business.

Khushru Doctor



The unabbreviated name of my firm is actually Firedove Technology (although just about everyone, including myself, shortens it to Firedove). Ergo, the .tech domain name was perfect for us! Our entire domain name, including the extension, was our firm name. How cool is that? It’s really given us an edge over our competitors. People think we really know our stuff and it gives prospective clients the immediate impression that we are invested in technology. It has also made us much more unique in comparison to our competitors. A lot of businesses have a .com but when someone sees a .tech domain, it makes them pause and take a second look. .tech domains cut through the noise.

Robbi Katherine Anthony



Populo means people in Latin. Essentially, connecting people through technology is at the core of what we do. Therefore populo.tech was an apt domain name for us. I think it will be very helpful in the next few years when we expand our product offering.

Amrit Rupasinghe



We have been able to set our ourselves apart as a platform in the business of connecting people, one job at a time. Our .tech domain has helped us yield positive results in our marketing efforts. The domain name has successfully enhanced our user engagements as it imparts a strong feeling of brand trust.

Nonso Ezebuiro



Our .tech Domain has helped us show our website visitors that we are dedicated to the technology that sits behind what we do and that our company revolves around technology. And so, it makes a great domain for our company.

Glyn Cotton



Usually, people love our .space domain name! They say, “it’s cool!”. We personally like it very much as it specifies where our mind is set!

Marta Lebrón Gaset

Communications and Social Networks Manager


Not being common and fitting perfectly with our activity, the .space domain was a natural choice for us. As Space activities are increasing, I am sure the .space domain name has a bright future coming ahead.

Jordan Vannisten

Co-founder & CEO


It was a simple choice. I always look for new trends, and I was aware of the new domain .space being available. So I thought that would be a great name – a space for the best dev teams! I think other companies should take advantage of innovative new domains such as .space too.

Alexey Semeney



Since the brand is called Earthling, a .space domain seemed fitting. The ethos of the company is about making things better for individuals and the collective planet, in other words, making space for a new generation focused on health, wellness, and consciousness.

Jill Volat

Founder EarthlingBeauty.space

We chose .space because it is a clear and intuitive domain name that denotes a clean and uncluttered web address – just what we needed to get the Artecology name out into the world! However, Artecology is all about space, about volumes and areas in the urban environment and about our shared uses and experiences of these spaces with the natural world. I’m certain that this congruity between the name and purpose has also helped to reinforce our message.

Ian Boyd



We are a telecommunication company that utilises space infrastructure for serving its customers, this is where .space came in. Besides, we are an innovative startup and want to be different, we ride the latest wave of trends in the startup world, we move and adapt quickly, it is in our DNA and it makes us different from big elephant corporates, and an application-related domain is one of those things.

Omar Qaise

Chief Executive


We choose .store because it’s simple and direct and it helps us to define our online retail identity and visibility.

Quinn Albertina

Brand Director


Compared to the typical .com, I think .store sounds more unique and is more suitable for young independent brands and online stores. It stands out and clearly indicates what our website or brand is about before anyone arrives on our web page.

Syuma Lau



We were making a store and it seemed like it would make sense to use a .store domain. We very clearly wanted Kono Store to be its own entity, apart from Input Club, even though some of the same people work on both projects. We also use a .club domain for Input Club, so it just made sense to follow suit. An interesting anecdote here is that we didn’t learn until after we had already started the business that Kono means “inviting” in Hawaiian, which is very fortuitous, as Kono is a very inviting store!

Andrew Lekashman



I felt a .online domain name was the right fit for us: The collection itself is not a company or organisation and the domain ‘online’ describes just what the website is – Jerwood Collection’s online presence.

Lara Wardle

Director JerwoodCollection.online

It was good fortune that the .online domain name came up just at the time when we were redesigning and relaunching a new brand of the DAO journal in 2016. It fit our brand name perfectly because the word ‘online’ was already in our organization’s name. .online made our organization name relevant again, instead of making it sound a bit dated. It’s also a brilliant match for us because our organization name is our entire URL.

Colin Hambrook

Editor DisabilityArts.Online

We felt the .PRESS brand was a great fit for our media-focused workshops. We thought it stood out among other options and we really liked the fact that it was easily available.

Aaron Manfull

Director MediaNow.press

The main reason I chose a .PRESS domain is because I prefer domains to be as short as possible; I believe this is best for positioning in the long run. Using a .PRESS gives our brand a domain name of nine letters (www.yogi.press) which would not be possible with any other extension such as .COM, .CO, .IO, .CO.UK, etc. Because then the domain would have to include the words YOGI and PRESS. (i.e. www.yogipress.io) Additionally, with Google search and social media working the way they are at present, it is time to stop giving so much importance to .COMs and pay more attention to positioning, optimization, and above all, social value. Leading brands such as Proto.io are doing very well with their positioning despite not using a .COM domain.

Kedar Nath

Founder yogi.press

It (.PRESS) has its roots in printmaking, with pressing the letters into the paper to be precise. So it has a direct link to what I offer as a graphic designer and a letterpress practitioner.

Armina Ghazaryan

Graphic Designer TypeAnd.press

Revelore chose to use the .PRESS domain because of how elegant and integral it is. That elegance reflects some of our core principles as a publisher. Plus it simply looks damn cool on our masthead.

Jenn Zahrt

Founder and Curator of Possibilities revelore.press

It was about making the best use of resources and thinking forward into the future. "Reckoning" is a popular word these days, what with #metoo and so many other injustices rampant in the world. "Press" is what we are; we publish, we make new writing and art available to the world. Succinctness and clarity only get more important in this content-drowned world.

Michael J. DeLuca

Founder reckoning.press

Choosing .PRESS was to indicate what we work with and also to do something “new”. We wanted to be the first ones to move to .PRESS since it is not a common domain name in Denmark.

Maiken Lonka

Co-founder amaze.press

We wanted to create a platform that would serve as a single source to highlight the smart cities initiatives being undertaken in different parts of the world. The term ‘press’ refers to the media and we believed having the website titled smartcity.press would be the best way to indicate all that this platform offers.

James Bell

Editor SmartCity.press

I honestly believe that .tech ushers in a new era of domain names. It gave us much more freedom in terms of choosing the domain name for IOSD and HackDTU as there were name-unavailability issues on other extensions. Also, there is less flexibility offered by other extensions, as compared to .tech. We truly believe that we share the same vision as .tech and hope to collaborate in the future.

Saksham Sandhu



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