Radix, the world’s largest portfolio registry, announced the launch of www.linklab.site. It is a free branding tool for creators who use link-in-bio services. The new tool transforms clunky and ordinary links-in-bio (or bio-links) such as ‘linktr.ee/johndoe123’ into branded links such as ‘www.johndoe.online’ for free. This allows creators to reinforce their brand and improve user engagement.

As of 2023, the creators community was 200 million strong. This launch is Radix’s step toward creating a new use case for domain names, thereby growing the domain market by tapping into the creators segment.

Apart from supporting key link-in-bio services like Linktree, Beacons etc., the tool also supports site builders, online communities, digital business cards, and resume makers. Linklab is free for one year and offers two complimentary branded email IDs, such as collab@johndoe.online or hello@johndoe.online, with each branded link. No technical expertise or credit card is required to set up a branded link on Linklab.

Since its successful ProductHunt launch as #4 Product of the Day, Linklab has acquired several notable users. Social media marketing strategist Ali Mirza uses the branded link ‘www.alimirza.site’ on Instagram and TikTok to share marketing tips with over 500K followers. UK-based photographer Rich Schaapkens uses the branded link ‘www.thisis-rsp.online’ to share his work on Instagram with over 18K followers. Power.ai, a premier community for AI enthusiasts, uses ‘www.powerai.store’ on their Instagram profile with over 334K followers.

Earlier, Radix had launched another end-user centric tool called Namify.tech, a business name generator that offers an exact-match domain on Radix TLDs. Namify.tech currently garners 165k monthly relevant traffic.

A version of this PR was published on CircleID.