In 2023, the world’s most popular YouTuber, MrBeast, changed his merch store website to a .store domain (www.mrbeast.store) and promoted the switch in a video viewed nearly 200 million times in just a few months.

On this episode of DNW Podcast, Radix CEO Sandeep Ramchandani explains how Radix worked for many months to strike a deal with Mr. Beast.

He also discusses Radix’s various other marketing campaigns and his approach to calculating the return on these investments.

Listen to the complete podcast here. ⁠⁠⁠⁠⁠⁠⁠