As the digital landscape evolves, the role of the domain name is changing with it. From search and social media to AI-driven discovery, the ways people find and interact with businesses are becoming increasingly complex. Yet, as Neha Naik argues, the need for a trusted and authoritative digital identity has never been greater. With more than 20 years in the domain industry and a key role at Radix, Naik offers a perspective shaped by two major eras of change in the domain name space. Read it here.