Memorable
Helps customers remember the domain name easily so they can reach their
site conveniently.
Example: www.artichoke.store
Brandable
Conveys their store’s brand attributes in the most sophisticated and
effective way with a domain name.
Example: www.happysociety.store
Relevant
Creates an instant connect with their customers in the very first brand
interaction with a domain name.
Example: www.goldsmith.store
Recall
Empowers them to stay on top of the mind when a customer has a need for
their product with a domain name.
www.floorworks.store
Shorter
Tells their brand story articulately with minimal words with a domain
name.
Example: www.faded.store