The greatest challenge for nTLDs is awareness and credibility. Getting the word out to the right people and making them aware that there now exist powerful alternatives to conventional domains is the key. And so, when I got the opportunity to get on a leading eCommerce podcast, I jumped on board. Speaking to Arlen Robinson from the eCommerce Marketing Podcast was a fantastic chance to tell the world about .STORE and its benefits to retailers globally. Arlen and I spoke at length about how Radix became a leading name in the nTLD industry, how eCommerce businesses can benefit from new domains, how they can utilize new domains in innovative ways to promote themselves, and best practices in picking and using new domains. I had a wonderful time discussing .STORE as well as other new domains, and I hope you enjoy listening to the podcast as much as I did being part of it. I’d love to hear your take on what Arlen and I discussed, so do write to us on Twitter at @getdotstore. Talk soon!