The .shop extension will help businesses and organizations to establish their online shops with a descriptive domain extension. Hence, JimsFurniture.shop would be the online destination for the retail outlet Jim's Furniture. Each registrant will be responsible for developing their unique shopping experience based upon their products, services and market. The goal of the .shop extension is to provide registrants a domain extension that clearly informs consumers that they can shop here.


This extension will facilitate business-to-consumer (B2C) shopping on the Internet by creating a virtual theme around a defined domain space. The .store extension is intended to provide the registrant an immediately recognized domain name that tells customers the registrant’s products or services can be purchased online. It is a TLD string with the empirical meaning of commerce that will self-select/associate registrants.