Sunrise Registrations The sunrise registration service for each of our TLDs will provide trademark holders with atleast one 30-day priority period in which to register their trademarks as domain names. Trademark holders satisfying the Sunrise eligibility requirements proposed in the 'gTLD Applicant Guidebook' will be eligible to apply for a domain name. Sunrise applicants should also need to be supported by an entry in the Trademark Clearing House (TMCH). Sunrise Dispute Resolution Process We will also implement a Sunrise Dispute Resolution Policy (SDRP) to allow any party to raise a challenge. All registrants will be required to submit to proceedings under the SDRP and such claims may be raised at any time after registration of a domain name. After a Sunrise name is awarded, it will also remain under a "Sunrise Lock" status for at least 60 days. During this period the domain will not resolve and cannot be modified, transferred, or deleted by the sponsoring registrar. A domain name will be unlocked at the end of that lock period only if it is not the subject of a Sunrise Challenge. Challenged domains will remain locked until the dispute resolution provider has issued a decision, which the registry operator will promptly execute. Trademark Claims (TMC) A robust Trademark Claims service will be implemented across all our new gTLD extensions. We will check every domain registration to determine whether it matches an existing trademark at the Trademark Clearing House (TMCH). This service will also be enforced on every Registrar offering our extensions to registrants. Uniform Rapid Suspension (URS) The URS (Uniform Rapid Suspension) procedure is a new RPM implementation which will be mandated in all our new gTLDs. Each provider will receive an email address where URS-related correspondence can be sent. And our compliance desk will monitor this email address for receipt of communications from URS providers. All correspondence from a URS provider will be validated and we will lock the domain name in question by restricting all changes to the registration data, including transfer and deletion of the domain name. The domain name will continue to resolve while in this locked status. Upon receipt of notification from the URS provider of termination of a URS proceeding we will promptly unlock the domain name and return full control to the registrant. Additional Rights Protection Mechanisms (RPMs) The protection of trademark rights is one of our core goals. Our Right Protection Mechanisms, policies and procedures go significantly above and beyond the minimum mandated RPMs to prevent abusive registrations, rapidly take-down abuse when it occurs, and foster a clean namespace for every extension that we control. Our goal is to create a namespace that provides maximum protection to trademark holders. Some of the mechanisms include: 1. Optional Trademark Declaration Under this unique feature, during General Availability, we will continue to make available the EPP Trademark extension fields that are provided during sunrise. Registrants will be able to specify their IPR details against their domain names even after sunrise. This ability for a Registrant to voluntarily declare Trademark data even during general availability will reduce potential confusion amongst mark holders and the general public and reduce unnecessary UDRP procedures. 2. Profiling and Blacklisting This process, currently in practice for our registrar businesses within the Directi Group, is used for gathering intelligence on known offenders. We maintain abuse ratios for each of the 1,000,000 plus registrants and 65,000 plus resellers under Directi's registrar business. Experience has enabled us to use these ratios accurately to uncover registrants who are known and repeated offenders. Expert offenders rarely reuse the same registrant profile and often maintain a myriad number of profiles to mask their true identity. Through pattern mapping we try and group registrant profiles that we believe belong to the same operator. 3. Proactive Domain Quality Assurance As a preventive safeguard against abusive domain registration, we follow a consistent review process where a sample of newly registered domain names are analyzed for potential abusive activity. Coupled with our profiling process, it enables us to take proactive measures against domain names that are registered solely to perpetrate malicious activities such as phishing, or otherwise infringe on the rights of others. This helps us curb abusive activity before it can affect too many Internet users. We will implement similar safeguards for our TLDs and encourage registrars to incorporate this practice as part of their abuse mitigation processes.