.PRESS - The News Media Industry gets its Own Internet Namespace www.yourbrand.press - .PRESS Domain Names launched for Journalism, News Media and Publishing Industry. DUBAI, United Arab Emirates, October 16, 2014 -- Radix has launched .PRESS domains for the news media industry. Organizations and professionals from the industry now have the opportunity to acquire contextual and meaningful web addresses like www.yourbrand.press instead of the non-specific www.yourbrand.com names that are in circulation today. .PRESS domains address the non-availability of quality web addresses in the .com namespace and also build strong online identities for news corporations and journalists. The launch of .PRESS domains by Radix, is a part of the new gTLD (generic Top Level Domain) program initiated by ICANN (Internet Corporation of Assigned Names & Numbers) to introduce industry specific domain extensions like .shop, .doctor, .tech and .press in the internet naming system. This program is the single largest change to the naming system in the history of the internet and aims to create greater freedom of choice in selecting domain names. .PRESS Domains will help news corporations and journalists differentiate their work on the internet which is increasingly getting crowded with high volumes of online content. Due to the universality of the term ‘PRESS’, .PRESS web addresses command credibility and authenticity thereby driving audience to the news and journalism websites. According to Sandeep Ramchandani, Business Head at Radix, “.PRESS Domains have been introduced with a vision to bring strong online identities for journalists, news corporations and corporate PR sites. A short and memorable .PRESS domain is perfect for those who believe in the digital future of mainstream news and PR.” The .PRESS team recently partnered with ONA (Online News Association) to showcase the new extension and received great traction from the journalism community. Leading members of the community have acknowledged that .PRESS domains will help journalists have a solid platform to exhibit their work. Radix is also partnering with Journalism and News Associations across geographies to create this exclusive namespace for journalism on the internet. .PRESS Domains can be registered through any of 85+ Radix Accredited Registrars like GoDaddy, Netsol or Name.com. About Radix Radix (Radix FZC), is an active participant in ICANN's process to expand the internet naming system and introduce new, meaningful internet addresses. Radix is Asia's largest new gTLD applicant under this program with applications to operate 20 suffixes including web, .music, .blog, and .shop. The company has invested over $30 Million in securing licenses to operate these new extensions and expects to play a large role in the global diversification of the internet namespace.